The Signal: Autumn 2026 - August to October Round-Up
Three months, one direction: +25.5% like-for-like growth across 1.3 billion impressions, ahead of 2025 on 90 of 92 days. When audiences peak, what moved them, and a new high of 16.5M.
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The Signal: October 2026 - UK Movement Intelligence Report
+28.1% like-for-like growth across matched locations, ahead of 2025 on all 31 days. Saturday 3 October hit 16.5M, the highest daily figure in any edition of The Signal, and six days passed 16M.
Read the Full Report →The Signal: September 2026 - UK Movement Intelligence Report
+21.5% like-for-like growth across matched locations. Weekday audiences built every week after the return to school, from 12.8M to 14.9M, and Saturdays were the month’s biggest days.
Read the Full Report →The Signal: August 2026 - UK Movement Intelligence Report
+26.9% like-for-like growth across matched locations, ahead of 2025 on every day of the month. The weekend led the way, with Sundays up +35.6%, and London’s 36.2°C peak didn’t slow audiences down.
Read the Full Report →The Signal: July 2026 - UK Movement Intelligence Report
+19.6% like-for-like growth across matched locations — every day of the week up for the second month running. The month closed on the three biggest days we've ever measured, with a new record of 16.4M on Friday 31 July.
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The Signal Special: The Parade, Measured
A reported 1.5 million people came out for Arsenal's Champions Parade. Our network measured 5x a normal Sunday all day, peaking at 6.7x as the parade passed — and the day's highest multiple, 8.6x, came at 11pm.
Read the Full Report →The Signal: June 2026 - UK Movement Intelligence Report
+23.2% like-for-like growth across matched locations — with every day of the week up at least 20%. Saturday 6 June set a new matched-set daily record at 14.1M impressions.
Read the Full Report →The Signal: May 2026 - UK Movement Intelligence Report
+20.7% like-for-like growth across matched locations, with Saturdays widening their lead at +29% YoY and a 13.97M peak on Saturday 2 May.
Read the Full Report →The Signal: April 2026 - UK Movement Intelligence Report
+16.5% like-for-like growth across matched locations. Easter Sunday dipped — and the network bounced straight back with a +72.5% surge on 20 April.
Read the Full Report →The Signal: March 2026 - UK Movement Intelligence Report
+22% like-for-like audience growth. Six Nations Saturdays drove 7.2M peaks. Mother's Day was the only dip. Q1 closed with three straight months of double-digit growth. 193M impressions across matched locations.
Read the Full Report →The Signal: February 2026 - UK Movement Intelligence Report
+17% like-for-like audience growth despite 23 rain days. Valentine's Day delivered the busiest single day at 13.1M impressions. Half-term, Premier League Saturdays, and Scream 7 all drove spikes.
Read the Full Report →The Signal: January 2026 - UK Movement Intelligence Report
Like-for-like audience growth of +26% YoY across matched locations. Dry January effects, cinema comeback, weather impacts, and the Friday surge reshaping OOH planning.
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Data Jam and Mass Media Outdoor Forge Strategic Partnership
Real-time audience counts arrive at Mass Media Outdoor locations across the UK, including JamBoxes on 7 dual-sided digital 6 sheets at The Lexicon Bracknell.
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KBH Partners with Data Jam to Launch Jam Boxes Across Cinema Inventory
KBH Group brings real-time impression counting to its cinema estate, with live data via the Data Jam Portal and third-party integrations across the marketplace.
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Embracing the Future of OOH Advertising
Why real-time all adult impressions change the game: unmatched accuracy, faster decisions, revealed consumer patterns and budgets spent where they matter.
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Measurement in DOOH
Third-party data, cameras, beam breakers, lidar — why none of them solved DOOH impression measurement, and how the JamBox was designed from the ground up to do it.
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Smart by Name, Smart by Data
After an industry-first trial on 100+ live screens, SDN rolls Data Jam's real-time audience measurement across its 300 small format screens UK-wide.
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ACMS Partner with Data Jam to Provide Real Data, in Real Time
All City Media Solutions rolls out JamBox measurement across its fast-growing DOOH network after a successful trial at key London locations.
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Thinking About Footfall…
It's not the data we love — it's the context that gives the data colour. The original Data Jam take on why the why matters as much as the what.
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