The Signal Special: The Parade, Measured
A reported 1.5 million people came out for Arsenal's Champions Parade. Our network measured 5x a normal Sunday all day, peaking at 6.7x as the parade passed — and the day's highest multiple, 8.6x, came at 11pm.
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The Signal: June 2026 - UK Movement Intelligence Report
+23.2% like-for-like growth across 700 matched locations — with every day of the week up at least 20%. Saturday 6 June set a new matched-set daily record at 14.1M impressions.
Read the Full Report →The Signal: May 2026 - UK Movement Intelligence Report
+20.7% like-for-like growth across 678 matched locations, with Saturdays widening their lead at +29% YoY and a 13.97M peak on Saturday 2 May.
Read the Full Report →The Signal: April 2026 - UK Movement Intelligence Report
+16.5% like-for-like growth across 647 matched locations. Easter Sunday dipped — and the network bounced straight back with a +72.5% surge on 20 April.
Read the Full Report →The Signal: March 2026 - UK Movement Intelligence Report
+22% like-for-like audience growth. Six Nations Saturdays drove 7.2M peaks. Mother's Day was the only dip. Q1 closed with three straight months of double-digit growth. 193M impressions across matched locations.
Read the Full Report →The Signal: February 2026 - UK Movement Intelligence Report
+17% like-for-like audience growth despite 23 rain days. Valentine's Day delivered the busiest single day at 13.1M impressions. Half-term, Premier League Saturdays, and Scream 7 all drove spikes.
Read the Full Report →The Signal: January 2026 - UK Movement Intelligence Report
Like-for-like audience growth of +26% YoY across matched locations. Dry January effects, cinema comeback, weather impacts, and the Friday surge reshaping OOH planning.
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Weekend vs. Weekday: What 74.6% More Impressions Means for OOH Pricing
New data from a major UK shopping centre reveals that traditional measurement has been undervaluing weekend OOH inventory by up to 150%.
Read More →Why Real-Time Data is Changing OOH Campaign Planning
The shift from modeled estimates to actual measurement is transforming how agencies plan and buy out-of-home media. We explore the implications.
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PULSE Analytics: AI-Powered Insights Now Available
Introducing Data Jam PULSE, our new AI analytics platform that transforms raw impression data into actionable intelligence with predictive forecasting.
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Getting the Most from Your Data Jam Portal Dashboard
A complete guide to using heatmaps, zone analysis, and automated reporting to understand your OOH audience patterns.
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Privacy-First Measurement: Why No Cameras Matters
As privacy regulations tighten globally, camera-free audience measurement isn't just ethical—it's becoming essential for OOH operators.
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Event-Based Pricing: Capturing the Mother's Day Effect
Our data shows event days can deliver 50%+ more impressions than typical weekends. Here's how media owners can use this insight.
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