The Data-Collection Layer

JamBox

Where Data Jam's movement intelligence begins. A privacy-first sensor that measures audience volume, dwell and movement at your Out of Home locations — in real time.

JamBox Device

What is JamBox?

JamBox is the sensor behind every Data Jam metric — a compact audience measurement device that captures anonymised movement signals at your out-of-home locations, in real time.

Every JamBox feeds the wider Data Jam platform: the Portal for dashboards, Campaigns for in-flight monitoring, PULSE for analytics, and the API for your own systems. From billboards to transit shelters, street furniture to DOOH screens — one sensor, one connected data layer.

Key Capabilities

  • Configurable measurement zones — Proximity, movement and dwell across zones tailored to each location and format
  • Real-time delivery — Data by the second, hour, or day
  • Privacy by design — No cameras, no personal data
  • Predictive analytics — ML-powered forecasting after 6 months of data
  • Custom alerts — Notifications for traffic patterns
Zones Configured Per Location
Real-time Data Delivery
No Cameras Privacy-First

How JamBox Measures Out of Home Audiences

JamBox detects anonymised movement signals within configurable zones around your asset — no cameras, no surveys. Observed movement data is converted into audience metrics through Data Jam's measurement methodology.

01

Signal Detection

JamBox detects anonymised mobile device signals within measurement zones configured for the location. No personal data is collected — just aggregate movement.

02

Real-Time Processing

Data is processed and transmitted in real time. You can view audience counts by the second, minute, hour, or day through the Data Jam Portal.

03

Insights & Analytics

Access historical trends, peak hour analysis, and after 6 months, predictive forecasts based on weather, events, and behavioral patterns.

04

Proof of Performance

Generate reports showing verified audience counts, opportunity to see (OTS) metrics, and campaign performance data for advertisers.

Technical Specifications

Measurement Zones

Configurable per location and format; maximum detection range up to 300 meters (950 feet), varying by environment and building density

Device Size

Compact form factor, approximately the size of a walnut — discreet at any location

Power Requirements

Standard power connection required

Connectivity

WiFi connection for data transmission

Data Granularity

Per-second, hourly, daily, and custom intervals

Privacy Compliance

Fully GDPR compliant, no cameras, no personal data

Setup Time

Data flowing within minutes of installation

Predictive Analytics

ML-powered forecasting available after 6 months

JamBox for Every Out of Home Format

From static billboards to digital screens, JamBox provides accurate audience measurement across all out-of-home advertising formats.

Billboards & Large Format

Measure audience exposure for roadside billboards, building wraps, and large format displays. Give advertisers measured impression data and prove the value of premium locations.

  • Roadside billboard audience verification
  • Building wrap impression counting
  • Large format display measurement

Transit & Street Furniture

Track foot traffic at bus shelters, transit stations, and street furniture. Understand peak hours and audience patterns for transit advertising inventory.

  • Bus shelter footfall counting
  • Transit station audience measurement
  • Street furniture impression data

Digital Out-of-Home (DOOH)

Power your DOOH network with real-time audience data. Enable dynamic content optimization and programmatic buying based on measured audience delivery.

  • Real-time audience for programmatic
  • Dynamic content optimization
  • DOOH screen performance analytics

Retail & Shopping Centers

Measure audience exposure at mall advertising, retail park displays, and shopping center screens. Correlate advertising exposure with foot traffic patterns.

  • Mall advertising audience data
  • Retail park display measurement
  • Shopping center screen analytics

Privacy-First by Design

JamBox uses no cameras and collects no personal data — it measures anonymised movement signals only, and clients receive aggregate metrics, never individual records. That design supports GDPR and CCPA compliant deployment, with a DPIA available on request.

Read the Full Methodology & Compliance Detail

Ready to Measure Your OOH Audience?

Deploy JamBox across your OOH network and start receiving real-time audience data. Simple setup, immediate results.