
Audience movement trends across the UK
Year-over-year increase across matched locations — growth on every day of the week — through England's warmest June on record
We compare only locations that were active in both June 2025 and June 2026 — same venues, same measurement zones. This isolates genuine audience growth from network expansion, giving you the true market signal. The matched locations in this report represent a consistent, comparable set across both years.
June 2026 vs 2025 — with event overlays
Chart shows 1–30 June, full month.
Average daily impressions by day of week — like-for-like
Every day of the week grew by at least +20%. Sunday led the pack at +26.7% YoY, with Monday close behind at +25.5%. Saturday remained the largest single day by volume, averaging 13.1M and clearing 12M+ in every one of its five appearances during the month.
Data sourced from Data Jam's UK measurement network across retail, leisure, entertainment, transport, and hospitality venues. Like-for-like comparison uses only locations active in both June 2025 and June 2026. All impressions are raw audience counts with no modelling or extrapolation applied. 2026 outperformed 2025 on 28 of the month's 30 day-of-month pairings; the two exceptions (14 and 28 June) reflect calendar alignment, as those dates fell on Saturdays in 2025. Temperature series: London daily maxima (Open-Meteo archive); "warmest June on record" per the Met Office.