From the Archive · July 2023 · Partnership
KBH Partners with Data Jam to Launch Jam Boxes Across Cinema Inventory
Real-time impression counting comes to KBH Group's cinema estate.
From the Archive · July 2023 · Partnership
Real-time impression counting comes to KBH Group's cinema estate.
Originally published July 2023 on the previous Data Jam site. Preserved here as part of our archive.
KBH, a leader in audience mindset media, is excited to announce a strategic partnership with Data Jam, a pioneer in real-time impression counting for Out of Home (OOH) advertising. This collaboration will see the launch of Data Jam's innovative Jam Boxes across KBH Group's cinema inventory.
The Jam Box, Data Jam's flagship product, provides accurate, real-time data collection, enabling businesses to understand their audience better and make more informed advertising decisions. As part of this partnership, KBH Group will have access to their data via the Data Jam Portal. This will enable them to check on the real-time status of any of their screens' impression counts. The data will also be integrated with chosen third parties across the marketplace, further enhancing the value of this partnership.
Arran Javed, CEO of Data Jam, said, “We are thrilled to partner with KBH Group. Our Jam Boxes will provide KBH Group with valuable real-time data about their cinema audiences, helping them to create more effective and targeted advertising campaigns. This partnership is a testament to our shared commitment to innovation and data-driven decision making in the OOH market.”
Adam Moy, CRO of KBH Group, added, “Partnering with Data Jam and integrating the Jam Box technology into our cinema inventory will provide us with unprecedented insights into our audience. This will enable us to deliver even more value to our clients and continue to push the boundaries of what's possible in OOH advertising.”
The Jam Boxes will be rolled out across KBH Group's cinema inventory over the coming months. This partnership is set to revolutionize the way KBH Group understands and engages with their cinema audiences, marking a new era of data-driven decision making in the OOH advertising industry.
For more information about KBH Group, visit www.kbhgroup.co.uk.
KBH Group specializes in audience mindset media, linking advertisers with consumers through high-impact media channels in specific destinations, including the rail environment, cinemas, and golf clubs. They bring valuable audiences and brands together.
Data Jam is a pioneering company specializing in real-time impression counting for Out of Home (OOH) advertising. The company's main product, the Jam Box, is a testament to its vision of leveraging technology to drive data-driven decision making in the OOH market.
Data Jam has come a long way since this was written. Explore the platform, or talk to us about measuring your network.