From the Archive · August 2023 · Partnership
Data Jam & Mass Media Outdoor Forge Strategic Partnership
Real-time audience counts for Mass Media Outdoor locations across the UK, including The Lexicon Bracknell.
From the Archive · August 2023 · Partnership
Real-time audience counts for Mass Media Outdoor locations across the UK, including The Lexicon Bracknell.
Originally published August 2023 on the previous Data Jam site. Preserved here as part of our archive.
LONDON, UK — Data Jam, a provider of real-time OOH impression level data, is excited to announce its partnership with Mass Media Outdoor, one of the UK's premier Digital Out of Home (DOOH) advertising companies. This collaboration will leverage Data Jam's innovative technology to provide real-time audience counts for select Mass Media Outdoor OOH locations across the UK, including the installation of Jam Boxes at The Lexicon Bracknell across 7 dual-sided Digital 6 Sheets.
“Data Jam is thrilled to bring our real-time data solutions to Mass Media Outdoor's OOH locations,” said Alex Constantinou, Head Technician at Data Jam. “Our technology will provide advertisers with invaluable insights into audience patterns. This real-time understanding of consumer behaviour will significantly enhance the ability to understand campaign delivery and streamline the planning process, leading to more strategic and well-informed advertising decisions.”
Mass Media Outdoor, known for its fast-growing, cost-effective DOOH advertising solutions, will integrate Data Jam's technology to enhance their advertising capabilities. This partnership will enable more dynamic and responsive advertising campaigns, tailored to the needs and interests of consumers, especially at prominent locations like The Lexicon Bracknell.
“Our partnership with Data Jam represents a significant step forward in our commitment to delivering innovative and impactful advertising solutions,” said Mass Lambresa, CEO at Mass Media Outdoor. “By integrating real-time audience counts into our OOH locations, including the cutting-edge Digital 6 Sheets at The Lexicon Bracknell, we can provide our clients with a deeper understanding of their audience and the effectiveness of their campaigns.”
This partnership is a testament to Data Jam and Mass Media Outdoor's shared vision of harnessing the power of data to create more meaningful connections between brands and consumers. The integration of real-time audience counts into OOH advertising represents a significant advancement in the industry and sets a new standard for advertising in the UK.
For more information about Mass Media Outdoor and their DOOH advertising solutions, visit www.mass-media.co.uk.
Data Jam is a provider of real-time OOH impression level data, helping businesses make data-driven decisions. Their technology is designed to provide accurate counts per location, per hour, or even per second.
Mass Media Outdoor is one of the UK's premier Digital Out of Home advertising companies, offering innovative and impactful advertising solutions. With a network of OOH locations across the UK, Mass Media Outdoor connects brands with consumers through engaging and creative advertising campaigns.
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