ACMS Partner with Data Jam to Provide Real Data, in Real Time

Originally published April 2022 on the previous Data Jam site. Preserved here as part of our archive.

All City Media Solutions (ACMS), the OOH media owner revolutionising chicken shops across the UK with digital screens targeting the hard to reach, ethnically diverse audience, have engaged the audience counting company Data Jam to provide near real-time customer impression data for its fast-growing inventory portfolio.

ACMS recently completed a detailed trial with Data Jam assessing both screen types, internally facing and externally facing, in some of its key London locations. Data Jam provide the JamBox, a tiny device that is simply and discretely installed within the ACMS screen. The JamBox is capable of detecting all mobile devices within its vicinity and uses this data to provide real-time, privacy-first audience impressions as well as estimated footfall numbers.

ACMS is now in the process of rolling out the service to all of its DOOH sites across the UK, giving them the ability to provide real data to their clients, showing verified campaign delivery.

Stephen Waller, Co-Founder of ACMS, said: “We are delighted with the work we have done so far with such a hugely innovative global firm as Data Jam and that it will allow us to demonstrate to clients the return on investment for their campaigns. The whole process from installation to data provision could not have been simpler. Knowing what happened in store yesterday, or in the last hour, gives us the ability to make our inventory and audience accessible to our clients in multiple ways. Utilising forward thinking innovations such as the Jam Box allows us to stand behind our network and get our hard to reach audience in front of brands and agencies in a truly accountable way.”

Arran Javed, Founder of Data Jam, added: “We're over the moon to be working with Stephen and the team at ACMS. Providing real data in real time will allow for not only true audience buying, but also an accountability in OOH that's rarely seen! This will help not only ACMS but their partners fully understand the movement and volumes of those passing these screens.”

Jeff Burton, Technical Director at Data Jam, said: “The ever-expanding DOOH space is crying out for real audience measurement data in real time, never more so in the current post-Covid landscape. Working with ACMS has been a pleasure to date and we are looking forward to working on some of our AI predictive models with them. We are very proud of the JamBox product the Data Jam team has developed and the cost-effective scalable service it offers.”

Rolling out the Jam Boxes across the ACMS network provides a unique look at place-based audience counting, and having the data in real time, coupled with data integrations with some of ACMS's key partners, means the data will be fully accessible to their client base.

More on ACMS: www.allcitymediasolutions.com

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