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Data Jam
The Signal
UK Movement Intelligence by Data Jam

June 2026

Audience movement trends across the UK

Like-for-Like Growth
+23.2%

Year-over-year increase across matched locations — growth on every day of the week — through England's warmest June on record

June 2025
285M
impressions
June 2026
352M
impressions
Peak Day
14.1M
6 Jun — Saturday
Avg Daily
11.7M
+23% vs 2025 (9.5M)

Why like-for-like?

We compare only locations that were active in both June 2025 and June 2026 — same venues, same measurement zones. This isolates genuine audience growth from network expansion, giving you the true market signal. The matched locations in this report represent a consistent, comparable set across both years.

Daily Movement

June 2026 vs 2025 — with event overlays

Peak event day (6 Jun — matched-set record)

Chart shows 1–30 June, full month.

What Drove Movement

+20.3%
+26.7%
📈
Growth on Every Day of the Week
The broadest-based month yet — every weekday at +20% or more

No day of the week fell below +20% YoY in June — the most consistent month of growth so far this year. Sundays were the biggest riser at +26.7%, the quiet day of the week catching up fastest.

Mon11.5M avg+25.5%
Tue11.4M avg+20.3%
Wed11.5M avg+20.4%
Thu11.5M avg+22.2%
Fri12.2M avg+23.7%
Sat13.1M avg+21.8%
Sun10.9M avg+26.7%
👑
A New Record Saturday
6 June hit 14.1M — a new matched-set daily record

Saturday 6 June delivered 14,115,713 impressions across the matched set — edging out May's record and setting a new high-water mark for the network. Saturdays continue to hold the crown as the strongest day of the week, averaging 13.1M across the month (+21.8% YoY).

6 Jun
14.1M
Record day
20 Jun
13.4M
+39.7%
Sat avg
13.1M
+21.8%
🎉
The Month Began with a Parade
Islington's streets ran at up to five times a normal Sunday

Before June even began, the Arsenal Champions Parade filled Islington's streets on Sunday 31 May. Our measurement locations along the route ran at up to five times a normal Sunday — one of the standout single-day stories of the summer so far.

Read the Signal Special: The Parade, Measured →
☀️
The Hottest June on Record
36°C on 26 June — audiences still ran +18.7% ahead of 2025

England's warmest June on record brought the network out with it. As the heatwave arrived, the Friday–Saturday of 19–20 June delivered the month's second-biggest day — and even at the 36°C record peak on 26 June, audiences ran almost 19% ahead of the same day last year. Warmth moves people; even extreme heat couldn't push the network below its 2025 baseline on a single day. And June managed all of this with no bank holidays and no half-term — growth with zero calendar help.

Day of Week

Average daily impressions by day of week — like-for-like

Mon
+25.5%
Tue
+20.3%
Wed
+20.4%
Thu
+22.2%
Fri
+23.7%
Sat
+21.8%
Sun
+26.7%

Every day of the week grew by at least +20%. Sunday led the pack at +26.7% YoY, with Monday close behind at +25.5%. Saturday remained the largest single day by volume, averaging 13.1M and clearing 12M+ in every one of its five appearances during the month.

Methodology

Data sourced from Data Jam's UK measurement network across retail, leisure, entertainment, transport, and hospitality venues. Like-for-like comparison uses only locations active in both June 2025 and June 2026. All impressions are raw audience counts with no modelling or extrapolation applied. 2026 outperformed 2025 on 28 of the month's 30 day-of-month pairings; the two exceptions (14 and 28 June) reflect calendar alignment, as those dates fell on Saturdays in 2025. Temperature series: London daily maxima (Open-Meteo archive); "warmest June on record" per the Met Office.

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