Autumn 2026
August to October: three months of audience movement across the UK
1.3 billion impressions across the autumn, ahead of 2025 on 90 of 92 days. The average day grew every month, and October set a new high.
Three Months of Growth
Average day by month, like-for-like
Every Day of the Autumn
Daily impressions, 1 August to 31 October, 2026 against the same dates in 2025
The Moments That Mattered
Time of Day
Average impressions per hour, August to October 2026: weekdays against weekends
Across the autumn, weekdays settled into two peaks: lunchtime and 5pm, when school and work finish. Weekends run as one broad peak around 2pm, bigger than weekdays from 9am to 3pm.
What autumn means for your bookings
Audiences grew month by month: the average day rose from 13.2M in August to 14.0M in September and 15.1M in October.
Weekdays have two peaks, lunchtime and 5pm, and more than a third of weekday impressions land after 5pm.
Weekends are bigger from 9am to 3pm; weekdays take over from 4pm into the evening.
Heat, rain and school holidays came and went without a dip, and the five biggest days of the autumn all came in October.
Read the Monthly Editions
Methodology
Data sourced from Data Jam's UK measurement network across retail, leisure, entertainment, transport, and hospitality venues. Each month compares only locations active in that month in both 2025 and 2026, and the autumn figures add the three months together. All impressions are raw audience counts; the only estimates are five incomplete collection dates (2–3 and 31 August 2025, 7–8 September 2026), each estimated from the average of the same weekday that month. Time-of-day averages use complete days only. Temperature and rainfall: London daily values (Open-Meteo archive).